The Preliminary Analysis for Technology section of this paper outlines three core areas of party activity: outreach, policy development and management. It provides some key assessment questions to help a party evaluate its performance in each and set appropriate goals. Once a party has determined its area of focus, this section can identify some of the ways in which technology might help the party achieve its goals. These sections discuss outreach, policy development, and party management in more detail, and outline how new technologies can help a party improve its performance in each area. Each section contains links to different elements of the toolbox, which explores specific tools in more detail and gives case studies illustrating how political parties have successfully, or unsuccessfully, tried to solve similar problems.
Many tools apply to more than one party operation. For example, a database is one of the most basic political organizing tools, and a party can use it to improve outreach, track member and constituent concerns as part of the policy development process, and help manage party interactions with volunteers and members. The matrix below shows each core area of party activity along with subcategories and links to some applicable tools.